How We Analyse Advertising Success
Transparent, local methodology
Our approach combines industry-leading analytics with real-world experience in the Australian market. We gather, validate, and interpret all available campaign data—starting with impressions and moving through to actual engagement and conversion events. Our process is powered by the latest tools, but every insight is checked by local analysts for context. We avoid one-size-fits-all metrics by aligning our reports with your real business goals. Our team tracks every stage of your advertising so you can clearly see what drives outcomes. While results may vary, our process always ensures actionable recommendations and full transparency.
Meet Our Analysts
Four specialists work closely to tailor each analysis to your goals.
Samantha King
Lead Analyst
Key skills
Samantha’s expertise lies in transforming large datasets into actionable strategies for Australian businesses.
James O’Neill
Data Strategist
Key skills
James bridges technical analytics and business needs to ensure no insight is lost in translation.
Elena Rossi
Campaign Insights Manager
Expertise in
Elena excels at identifying what truly matters for campaign direction and practical improvement.
Ahmed Farouk
Sector Specialist
Strengths
Ahmed’s local sector knowledge helps contextualise every report for more meaningful recommendations.
Our Analytics Process
Discover Objectives
Begin by defining your business goals and target metrics for each campaign assessment.
Gather & Validate Data
Collect all relevant advertising data, ensuring accuracy by cross-verifying reported information.
Run Market Analysis
Apply our analytical models to interpret engagement and highlight actionable areas.
Report & Recommend
Deliver clear, customised reports with practical recommendations for your marketing strategies.
See The lumorantheq Difference
Comparing leading ad analytics providers for your business needs
lumorantheq
Local insights, clear reporting
Customised Metrics
Metrics tailored to each client
Local Market Knowledge
Focused on Australia’s trends
Expert Review Team
All reports checked by analysts
Transparent Recommendations
Practical, actionable advice
AnalyticsPro
Advanced tools, global focus
Customised Metrics
Metrics tailored to each client
Local Market Knowledge
Focused on Australia’s trends
Expert Review Team
All reports checked by analysts
Transparent Recommendations
Practical, actionable advice
InsightNow
Standard analysis, fast output
Customised Metrics
Metrics tailored to each client
Local Market Knowledge
Focused on Australia’s trends
Expert Review Team
All reports checked by analysts
Transparent Recommendations
Practical, actionable advice